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Thursday, January 28, 2010

Organic Fair Trade Coffee: An Explanation

By Ali Bautista

Upon hearing the phrase "Organic Fair Trade Coffee, " images of hippies and socially conscious celebrities come to mind, all probably wagging a finger. However, these probably aren't the best advocates for the term, which simply describes a quite worthwhile cause. But how do you know which coffee to buy and where it's available for purchase?

What does it mean?

Well, the idea behind this movement is to make sure that coffee farmers around the world are simply paid a reasonable rate for the beans they grow. Many of these farmers work 100 hours a week, only to come home with barely enough to feed their family. Considering the amount money we're willing to pay for a latte these days, it's nothing short of a travesty that the hardworking, farmers who produce the beans are being swindled.

How Can You Tell Which is which?

You probably already know the answer to this, but just in case you don't, all certified coffee comes with the official stamp of approval, which features a man holding two coffee baskets along with the word "CERTIFIED." It's as simple as that. Now, the next time you're quenching that thirst for a cup of the strong stuff, keep an eye out for that logo. Consider it just one extra step you make before your purchase.

Where Is It Available?

Nowadays, just about every independent coffee shop serves certified coffee, if not exclusively. However, if this isn't your type of spot, then you can even head over to Starbucks. Yep, it's true. Most people don't know, but all you need to do is ask and Starbucks will provide you with a cup of certified coffee or whatever intricate coffee-based drink you desire. If you prefer to just go home and brew it yourself, that's no problem. Nearly every major supermarket carries at least one certified brand.

So, those are the basics behind Organic Fair Trade Coffee. It's an attempt to level the playing for farmers in struggling nations and it's a worthwhile cause. It's also very simple for anyone to chip in -- any coffee drinker at least. Even if you only buy the rare cup via a Starbucks drive-thru, you can make a difference. So, next time you hear some people chatting away, don't be afraid to chime in. - 17273

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