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Sunday, January 17, 2010

Organic Fair Trade Coffee: What The Buzz Is About

By Ali Bautista

Common among politically conscious java drinkers, "Organic Fair Trade Coffee" is a phrase we hear a lot, but is not often explained. "Why should I seek out and purchase this particular kind of coffee?" One might ask. "How can I tell which brands fit this description and even then, where can I find it?" Well, hopefully all of those questions can be answered in the following paragraphs.

What does it mean?

Around the world, farmers in poorer nations are simply being paid too little for the amount of beans they produce and labor they put into their work. The movement is simply a demand for these farmers to be paid a reasonable price for the beans they cultivate. Considering how much the average person pays for a cup of coffee, this doesn't seem like too tall an order.

What To Look For When Purchasing

This is the really simple part. While there is no official brand per Se, there is a nifty logo which they've designed to set different coffees apart. It consists of a drawing of a faceless half black, half white person (ying-yang style) holding two baskets with the word "CERTIFIED" printed below. The label should be hard to miss on your next purchase.

Where?

Nowadays, just about every major supermarket carries at least one certified brand; it's just a matter of flipping some bags over to check. If you patronize a smaller market that does not carry it, it's probably just a matter of making a request to the staff. Now, even the most common of all shops offers it up. Yep, every Starbucks will serve you certified coffee upon request.

There you go. Not only is the idea behind organic fair trade coffee completely sensible, it does not ask a lot from anyone. As opposed to seeing Sally Struthers implore you to sponsor a foreign child, the act of showing your support for this movement is no more than a point of a finger. As long as you are a coffee drinker, there's no real excuse not to chip in. - 17273

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