Rapid Fat Loss Diets

Friday, September 18, 2009

The Nutrisystem Diet and Who Created It?

By Jesse Regan

With all the diet programs and weight loss trends that are abundant in the market today, how do you know which one to choose? After doing research, you see that the Nutrisystem diet is just one of them. If you want something that is simple and if you do not have the time and energy to count calories, plan the meals, shop for the food, cook it and size the portions before you eat them, then the NutriSystem Diet is the perfect choice for you.

The Nutrisystem Diet has you choose a months worth of food online among its vast selection of delicious diet meals online. Once you have done so, the meals will be delivered to your doorstep in ready-to-cook bags. All you have to do is to pop them in the stove or microwave and you will have your meal in a flash. Who wouldn't love that?

Would-be dieters can give their thanks to NutriSystem, Inc., who is the company that is responsible for creating this innovative diet program. What is NutriSystem, Inc.? It is a food company that specializes in weight loss meals. Founded in 1972 and currently located in Horsham, Pennsylvania, this company started out in a different direction. They started with a line of liquid protien shakes and drinks. At first it was a successful venture, but eventually the onslaught of similar products in the market made NutriSystem Inc. abandon it. Instead, they shifted their focus to a chain of weight-loss centers wherein their customers could come and get weighed, before being prescribed a meal plan and then the customers buy the pre-packaged and portion-controlled meals to take home.

This worked for a few years, but eventually the company went bankrupt in the early nineties. However, NutriSystem Inc. decided to try again, opening its doors in 1999 with a revamped image and diet program. They became an online meal delivery service where dieters could order their meals online to be delivered to them. Thus, the NutriSystem Diet was born. And in early 2000, they expanded their services to include phone-in orders of their monthly assortment of delicious, low-fat and low-sodium meals.

NutriSystem then set its demographics to include older customers and males. This caused the program to be more popular and reach more people. The NutriSystem diet was renamed NutriSystem Advanced in 2008 and then the company started selling its weight management products through a partnership with QVC, television-marketing program that airs its 90-minute infomercials.

In the same year, they also enlisted the services of Miami Dolphins quarterback Dan Marino as the lead spokesperson, as well as famous personalities Marie Osmond and Tony Orlando. As of January 2009, singer Belinda Carlisle became primary spokesperson for NutriSystem products. All these celebrities have tried the weight loss programs and have given their testimonies on its effectiveness. This fact really makes you think, if it works for them and they love it so much they are willing to endorse it then it would really work for you.

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