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Monday, August 3, 2009

Dr. Perricone-Acai Berry Endorsement: Fact or Fiction?

By Travis Van Slooten

In the same way as talk show hosts Oprah and Rachael Ray have been linked to some supplements, there are also other acai products claiming to have that Dr. Perricone-acai berry stamp of approval. When people first hear of this, there is always that small shred of doubt especially since Dr. Perricone has his own line of products himself. Did he really make any endorsements? In the case of Oprah and Rachael Ray, any acai endorsement was denied by both talk show hosts themselves through their shows' websites. So what is the truth?

Who is Dr. Perricone

You may be wondering why Dr. Perricone is that target of these acai berry companies and what makes him different from any other doctor. If you don't already know, Dr. Perricone is somewhat of a celebrity doctor. He is a dermatologist by trade and has appeared as an anti-aging specialist on Oprah's show numerous times. While he is not vastly different from most doctors out there, his appearance on Oprah's show is enough to make him a driving force behind the sales of some products. His time on Oprah may also have something to do with the immense success of his own product line.

What does Dr. Oz purportedly endorse?

Companies which have questionable business practices do not hesitate to use the image of Dr. Perricone to boost their own brand's popularity and sales. It is not uncommon to find claims like "acai by Dr. Perricone" or "Dr. Perricone-acai berry choice" falsely advertised in websites. Any company that resorts to these strategies in promoting their acai supplement is stretching the truth a bit too far, and therefore cannot be trusted.

What is the Real Connection Between Dr. Perricone and Acai Berry?

If you haven't already figured it out, there is no connection. At least, not with any specific supplement or product. Dr. Perricone, like many others interested in health foods, has touted the remarkable benefits of the berry. He has called it a super fruit and openly said he thinks it is one of the healthiest foods you can eat and may have potential as an anti-aging product. But his support of the fruit itself does not mean companies selling acai berry supplements are allowed to use his likeness.

The bottom line is that Dr. Perricone has no connection to any acai berry products. If you find a company making that claim, there is always a chance they are simply looking for quick business for their scam. Considering how dutifully the lawyers from Harpo have been pursuing companies in violation of the law, it is likely you will see fewer companies making these false claims. In the meantime, any Dr. Perricone acai berry connections you see advertised by a company are a red flag and reason enough to stay away. - 17273

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