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Friday, July 24, 2009

What You Know About Dr. Oz and Acai Berry May Not Be True

By Travis Van Slooten

Recent news has many people wondering if there is a Dr. Oz acai berry connection. Whether it is because you saw acai berry on Oprah's show or read is from their website, there is no doubt that Dr. Oz and acai berry have recently been a major topic for many people curious about acai berry supplements. Not entirely for good reasons either. Many companies which are being flagged as scammers have claimed support from Dr. Oz. So how do you know what the real connection is and which companies you should avoid?

What are These Companies Claiming?

While celebrities are often very careful about having their names tied to any product they don't really believe in, these supplement companies find it easy to make statements like "as seen on Rachael Ray" or "as endorsed by Dr. Oz" to make it appear that these tv personalities are really backing up their product. If you come across any site or company using this marketing strategy, by all means leave that site and don't look back.

What is the Truth?

There is a connection between Dr. Oz and acai berry. However, it is not a connection to any specific product. Dr. Oz has touted the benefits of the acai berry and even recommended it as a supplement. He fully supports taking acai berry and backs the evidence that it is a very powerful super fruit worth your consideration. But there is no connection to any specific products and there likely never will be. If a company is trying to sell you a product with the recommendation of Dr. Oz, you can be assured they are doing it without his consent.

How Dr. Oz is Fighting Back

While these acai sites making outrageous claims continue to pop up all over the internet and it is difficult to have them shut down or at the very least stop those false ads, Dr. Oz, through the Oprah site, has issued a statement, indicating that he does not recommend any one acai supplement brand. The official statement also discloses that Oprah's legal team is already going after these companies.

The claim of an endorsement from a celebrity is an immediate sign of a weak product. Acai berry, when properly manufactured, is healthy enough to speak for itself. If a company feels the need to have a celebrity convince you their product is good, you should be wary of them. And if they claim a connection between Dr. Oz and acai berry manufactured by their company, you should stay as far away as possible. - 17273

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