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Wednesday, June 3, 2009

Buying Brita Water Filters? Here are 2 Important Points You Need to Know.

By William Lin

Brita water filters are very often the top choice of most people when they are considering a water filter. Not surprisingly, Brita water filters is the top selling water filtration system in the world today. However, is Brita the best choice available for customers today?

As someone who has spent a lot of time studying water purification and analyzing the different types of water filters available on the market, I have two important points to make about Brita water filters. So read this article very carefully, if youre someone who is contemplating buying a Brita water filter.

Brita has two types of water filters " pitchers and faucet filters. Both these types of filters are very much affordable as they are cheaper than most other water purifiers available on the market today. This, in fact, is the biggest USP of Brita. People from all walks of life are able to afford them as they are fairly cheap. Now, let me make my first point.

Although the initial investment in Brita water filters is very small, there are many other factors which need to be considered when buying a filter. The pitcher model costs just under $30 and their faucet model costs just under $40. But water filters are not just about the initial costs. You need to take the ongoing costs, or the maintenance costs, into consideration as well. Let us take a look.

A Brita pitcher filter cartridge sells for about $8. The cartridge is capable of producing about 10 gallons of pure water after which the filter should be replaced. Similarly, a filter cartridge for the Brita faucet filter costs about $20. It is capable of producing up to 100 gallons of pure water after which it should be replaced.

Now, depending on the size of your family and your daily water consumption, you can do the math. Even if you consume only two gallons of water every day, the cost per gallon, as far as Brita water filters is concerned, is somewhere in the range of $0.20 to $0.25. This is way more than the average cost per gallon of their competitors, which lies in the range of $0.08 to $0.15. So, my point is " these water filters are definitely not the cheapest on the market.

Now, here is my second point.

When it comes to effectiveness, I have a big problem with Brita water filters. These filters, though certainly effective to some extent, are not capable of removing harmful contaminants such as volatile organic compounds, cysts, certain types of pathogens, and some harmful byproducts of chlorine. Conversely, Britas competitors such as Aquasana produce water filters that are capable of removing all of the mentioned contaminants.

So, where does this leave you, the consumer? As far as I am concerned, it is very clear. When it comes to water filters, Brita water filters are not the cheapest and they are certainly not the most effective as well. So, all I want to say is very simple. Do not go by popular perception. Learn about the different types of water filters available on the market, their efficacy, cost, and all other related factors and then make an informed decision. - 17273

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