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Friday, October 16, 2009

Looking Back and Ahead with Coffee Shops and Franchises

By Damian Papworth

While the origins of coffee shops go back some five hundred years, there are few periods in history where their popularity has been greater than in the present time. Coffee houses in Mecca were already a concern to the Imams in the early sixteenth century, indicating that they had been established as centers for gathering for some time. You?ll see similar complaints from English monarchs of the seventeenth and eighteenth centuries. By the 1960s, coffee houses were places where gatherings -- often music-oriented -- would occur, especially in the U.S.

By fitting a little bit of each century into modern coffee shops, they remain a force to be reckoned with. Two friends can find a quiet place there to have a real conversation, away from the din of the pub. Others go to sample the best coffee in the neighborhood and catch up on some reading. Meanwhile, all of the freelancers and telecommuters enjoy the ability to work with an internet connection and have the same type of social element they left when they gave up on the traditional office environment.

More than anything, what separates the coffee shop of the present time and those from even twenty years ago is the quality of the coffee itself. The highest quality of coffee is now readily available because of improved techniques in cultivation and storage, as well as faster methods of transportation. In other words, the greatest coffee in the world is available almost anywhere in the world.

For entrepreneurs looking for a business opportunity, coffee franchises should definitely be on the list of possibilities. The success of many brands in international and domestic markets has been incredible in the last 20 years. Most of them began with the basic coffee, but specialized drinks have grown in popularity over the last few years, making some coffee ?cocktails? rival prices found in pubs and restaurants, only with a much greater profit margin.

To see the opportunities for different coffee shops in your area, check out some key corners in a business district nearby. There are brands ready to make an immediate impact.

The ability to create a general atmosphere is probably the key challenge to someone considering a coffee shop franchise. From the lineup of events to the quality of service being delivered by the staff, you must figure out how to create the ideal environment for customers. Offering small concerts or poetry readings could be a way to grab the attention of your community.

If you succeed in setting a good tone in your caf?, you can have a trusted community meeting place on your hands. Customers of all ages will make their way to your door at one time or another.

Franchise owners who find themselves with a loyal client base can look ahead to other opportunities once an initial business is established. Customers like to continue to deal with respected names and faces in the area. - 17273

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