Rapid Fat Loss Diets

Saturday, March 21, 2009

Is The Subway Diet Healthy

By Ron George

Mention the diet that relies on eating sandwiches in place of two meals a day and people will instantly recognize Jared and the Subway Diet. Now, as Paul Harvey would say, it's time for the rest of the story. Read further for a brief history of the subway diet.

Jared Fogle was a student at Indiana University who earned his living at an adult video store in order to pay his way through college. His weight reached 425 pounds thanks to sitting around all day in class and at work munching on snacks. Needless to say his weight and health situation had become critical. Jared wanted to find a way to lose weight.

None of the diets he tried worked he couldn't stick to them. One day he noticed a Subway sandwich store about a mile and a half from his apartment. Without knowing it he was inventing the Subway diet. He immediately stopped eating breakfast while walking the 1 miles to Subway for lunch and dinner a sandwich, baked chips and a diet soda. His caloric intake plummeted from about 10,000 calories each day to only 900, with 6 miles of walking added for good measure. The result of Jared's personal Subway diet was a loss of 245 pounds in only a year.

How did this Subway diet become a national ad campaign for the Subway chain? One day Jared bumped into a buddy who was a reporter for the school paper. He didn't recognize Jared at first, and when he heard the weight loss story decided to write an article about it. Someone at Men's Health magazine read about Jared and decided to include his diet in a feature about crazy diets that work.

When a Chicago Subway owner read the story he contacted his advertising agency about making it into an ad. When the Chicago guys tried to get funding from the national advertising agency for a campaign, they were told it would bomb, so they funded it themselves for a local run in Chicago.

Soon the Subway diet was a success. It was a natural for Chicago based Oprah to feature Jared and his Subway diet on her popular national show. Subway's national ad people contacted the Chicago ad people about airing the ad nationally.

Many people have had success with the Subway diet. However, be aware that Jared was an exception and not a rule for being able to lose that much weight in so short a time. A little more moderation is needed, but exercise and cutting calories are a proven one two punch combination in the fight against obesity. - 17273

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